Blogging Still Matters in the Digital Realm, Here are 10 Reasons Why

Blogging still matters in the highly competitive digital space. 

Despite the rise of social media and video content, blogging remains a crucial part of any digital marketing strategy. The numbers don’t lie.

Surveys reveal how businesses that blog generate 126% more leads than those that don’t. 

10 Reasons Why Blogging Still Matters in the Digital Universe

Here are ten reasons why blog posts still matter:

1. Blogging is good for SEO: 

Google still ranks blog posts highly in search results, making them an excellent way to improve your website’s search engine visibility. Regularly publishing high-quality blog posts with relevant keywords will attract more organic traffic to your website.

2. Blogs build credibility: 

By sharing your knowledge and expertise through blog posts, you can establish yourself as a thought leader in your industry. Sharing your ideas with your target audience can help build their trust and establish credibility for your brand.

3. Blogging drives traffic: 

Blog posts can help drive traffic to your website by providing your audience with fresh, engaging content that they are likelier to share on social media and other platforms.

4. Blogging is cost-effective: 

If you compare it to other forms of digital marketing, such as paid advertising, blogging is relatively inexpensive. You only need a platform to publish your content and the time to create it. No time? No problem! A freelancer or outsourced agency can bring you up to speed. 

5. Blog posts improve engagement: 

Blog posts provide a platform for two-way communication with your audience. Encourage your readers to leave comments and engage in discussions to create a community around your brand.

6. Blogging provides value: 

By creating high-quality, informative blog posts, you can provide value to your audience by answering their questions and helping them solve their problems. Your articles can help establish your brand as a trusted resource in your industry.

7. Blogging encourages sharing: 

Blog posts are shareable, which means they can be distributed on social media platforms and other channels, increasing the reach of your content and helping you attract new audiences.

8. Blog posts are versatile: 

Blogging can take many forms, from written posts to videos and podcasts. This versatility makes it easy to tailor your content to your audience’s preferences and create diverse content.

9. Blogging is a long-term investment: 

Unlike other forms of digital marketing, such as paid advertising, blogging provides long-term benefits. Once you publish a blog post, it remains online indefinitely, attracting traffic and providing value to your audience.

10. Blog posts can drive sales: 

By providing your audience with valuable content that addresses their needs and pain points, you can establish a relationship of trust with them. This relationship can ultimately lead to increased sales and revenue for your business.

How Long Should Blog Posts Be?

Determining the ideal length for a blog post can be challenging, as there is no one-size-fits-all answer. The length of your blog post depends on the topic, the purpose of the post, and your target audience. 

In general, longer blog posts perform better in terms of SEO. That’s because they provide more opportunities to include keywords, internal and external links, and other elements that boost your search engine rankings. 

On the other hand, longer posts can be more challenging to write and difficult for some readers to digest. For this reason, many experts recommend aiming for 1,500-2,000 words for longer-form content, while shorter posts can be around 500-800 words. Ultimately, the most critical factor is ensuring that your blog post is high-quality, informative, and valuable to your readers, regardless of length.

Summing It Up: Blog Posts Are Still Relevant Today, Despite the Prevalence of Podcasts and Video

Blog posts remain a crucial part of any digital marketing strategy. By creating high-quality, informative blog posts, you can improve your website’s search engine visibility, establish credibility for your brand, and drive traffic and sales. 

If you’re not currently blogging, it’s time to start. If you need help with your writing needs, contact Word Innovations today to discuss how to start creating compelling, high-quality blog posts for your business.

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